Not always — but it helps! Having a brand identity (like your logo, colors, and fonts) creates consistency across your online presence. If you don’t have one yet, I offer branding packages to help build a strong foundation.

A logo is one part of your visual identity. Full branding includes a primary and secondary logo, brand fonts, color palette, and other supporting elements like submarks or icons — all designed to reflect your business personality and values.

Absolutely! Your branding package includes versatile files and a style guide to help you apply your new look across platforms — from social media to thank you cards and beyond.

Yes! If you already have a brand but feel like it needs a glow-up, I can refine and elevate your existing identity while keeping it true to your vision.